Apple Event 2023: What You Need to Know

iPhone 15

Apple has just wrapped up its latest event, where it unveiled new products and features for its fans. Here are some of the highlights from the event:

  • Apple Watch Series 9: The new Apple Watch features a faster S9 chip with a Neural Engine for on-device Siri, a brighter display with 2000 nits peak brightness and 1 nit dark mode, a new ultrawideband chip for precision finding, and a double tap feature for quick actions. It also comes with a visit from Mother Nature, who praised Apple’s sustainability efforts, such as using 100% renewable energy for manufacturing, matching 100% of expected electricity use, using fiber-based packaging, and replacing leather with FineWoven material.

  • Apple Watch Ultra 2: The premium version of the Apple Watch adds a 3000 nits display, various software updates, and a 95% recycled titanium case.
  • iPhone 15: The new iPhone features a Dynamic Island design with contoured edges and color-tuned glass, a 48MP main camera with pixel binning and sensor cropping for zooming, a bigger battery, and satellite connectivity for roadside assistance. It also has a new A16 Bionic chip with a 5-core GPU, a 16-core Neural Engine, and a Gen 2 Ultra Wideband chip for friend finding. And yes, it finally has USB-C!
  • AirPods Pro: The popular wireless earbuds get a minor refresh with USB-C charging and improved sound quality.
  • iPhone 15 Pro: The pro version of the iPhone adds titanium as the material of choice, using the same alloy as the Mars rover. It also has an Action Button that replaces the slider and allows quick access to camera or voice recorder. It has a more powerful A17 Pro chip with a 6-core CPU, a 20% faster GPU, hardware-accelerated ray tracing, ProRes codec support, AV1 decoder support, USB 3 speed, and Neural Engine 2x as fast. It also supports console gaming on mobile, with titles like The Division Resurgence, Resident Evil 4, and Assassin’s Creed Mirage coming soon. The pro camera system gets upgraded with a 48MP camera for ProRAW and HEIF formats, a 24MP default photo size, a 3x telephoto lens for regular Pro and a 5x telephoto lens with tetra prism for Pro Max, an improved ultrawide lens with macro photography, and Vision Pro support for capturing spatial content using both cameras.

    Overall, the event was short but sweet, delivering solid upgrades for Apple fans and showcasing Apple’s engineering prowess and environmental commitment.

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