Indications suggest that Samsung may be reintroducing Exynos chipsets to its product line. Our recent report revealed that the upcoming Galaxy S23 FE will feature the Exynos 2200 chipset, signaling a departure from past FE models which have employed Snapdragon chips. This year’s iteration, however, will be powered by Exynos globally.
According to a Korean business news outlet, Samsung is said to be working on a broader strategy to increase the market share of its Exynos chipset. The recently reported Galaxy S23 FE release featuring the Exynos 2200 SoC is just one part of this plan. This news outlet has also reported that Samsung is working on developing an Exynos 2400 chipset to be launched next year.
With Samsung aiming to increase the market share of its Exynos chipset, it is expected that this could have implications for the Galaxy S24 series. Reports suggest that the Exynos 2400 SoC is currently in development and could enter mass production as early as November. It is believed that Samsung is planning to incorporate the Exynos 2400 into the Galaxy S24 lineup.
A purportedly reliable leak previously revealed that the Exynos 2400 chipset, which is reportedly under development by Samsung, will feature a total of 10 CPU cores. The leak suggests that the Exynos 2400 will have one Cortex-X4 primary core, two Cortex-A720 high-frequency cores, three Cortex-A720 low-frequency cores, and four Cortex-A520 energy-efficient cores.
Samsung’s purported plan to enhance its chipset market share using the Galaxy S series’ brand power has been a topic of speculation. However, the latest rumor regarding the development of the Exynos 2400 SoC may raise some concerns.
Samsung’s shift to the Exynos chip for the Galaxy S24 lineup could potentially raise questions about its previous multi-year agreement with Qualcomm, which resulted in the Snapdragon chipset powering the Galaxy S23 series. The exclusive Snapdragon 8 Gen 2 variant for Galaxy features higher primary CPU and GPU frequencies, making it a noteworthy inclusion. It remains to be seen if Samsung will opt for an Exynos chip for the Galaxy S24 series, and if so, what implications this decision could have on its partnership with Qualcomm.
Indeed, the accuracy of this rumor cannot be confirmed at this time. As for the impact on consumer perception, if Samsung decides to switch back to Exynos for the Galaxy S24 series, it could potentially create confusion among consumers who have grown accustomed to Snapdragon-powered Samsung devices. This could lead to a loss of sales or a negative impact on brand loyalty. However, it is also possible that Samsung could market the Exynos 2400 chip as a superior alternative to the Snapdragon chipset, potentially swaying customers who value high-performance specs. Ultimately, time will tell how this rumored strategy will play out for Samsung.
Furthermore, the success of the Galaxy S24 may hinge on the performance of the Exynos 2400 chip. If it fails to meet expectations, it could lead to disappointment among users and decreased interest in the series. Additionally, users who have become accustomed to the superior performance of the Snapdragon chipset may be less inclined to switch back to an Exynos-powered device.
While the prospect of Exynos chips returning to Samsung’s devices may seem enticing, it is understandable if consumers are hesitant to embrace them wholeheartedly. Samsung has had a mixed track record with Exynos chips in the past, with some models underperforming compared to their Snapdragon counterparts. Therefore, it may be wise for Samsung to tread carefully and avoid taking any unnecessary risks with its upcoming Galaxy S24 series.
If Samsung does decide to use Exynos chips in the Galaxy S24, it will need to ensure that the chips are capable of delivering performance on par with or even better than Snapdragon. Samsung would also need to regain the trust of consumers who have been disappointed with previous Exynos chips. Failure to do so could lead to a decline in interest in the Galaxy S24, which could ultimately hurt Samsung’s market share.
In the end, the decision to use Exynos chips in the Galaxy S24 will come down to Samsung’s confidence in the technology and its ability to convince consumers that it has addressed the issues that have plagued previous iterations. Only time will tell if Samsung’s gamble pays off or if it should have left Exynos in the past.