Sources, who asked not to be named, claim that Samsung is planning to hold its next major Unpacked event in the last week of July. This comes as a surprise to many, as the company typically holds its second major launch event of the year in August.
Despite the Galaxy S23 series being only two months old, consumers are already eager to hear more about what Samsung has in store for the future. This fresh rumor has already generated a lot of buzz and anticipation for Samsung’s upcoming flagship releases.
There is currently an unverified rumor suggesting that Samsung’s next big Unpacked event will be held possibly in the last week of July. Although the validity of this rumor is yet to be confirmed, it’s worth noting that this event is where Samsung is expected to unveil the Galaxy Z Fold 5 and Z Flip 5, along with the Galaxy Watch 6 and Galaxy Tab S9 series. Typically, Samsung prefers to hold its events in the middle of the week, so if this rumor is true, the event may take place on July 25, 26, or 27.
Furthermore, Samsung may want to maintain its position as a market leader in the foldable phone segment, which has become increasingly competitive with the entry of several new players. With Google entering the market with the Pixel Fold, Samsung might be looking to take advantage of the early-bird advantage by announcing its latest products a bit earlier than usual. It’s important to note, however, that this is still just a rumor and should be taken with a grain of salt until Samsung makes an official announcement.
This early launch rumor could indicate that Samsung is becoming more conscious of the increasing competition it’s facing in certain markets, such as the foldable smartphone space. It may want to respond more quickly to competitors like the Find N2 Flip and the upcoming Pixel Fold, instead of waiting until August to announce its own new devices.
Samsung may be feeling the heat of competition in the foldable space and wants to make sure it stays ahead of the curve by announcing its new devices earlier than usual. It’s also worth noting that Apple is rumored to be working on a foldable iPhone, which could further increase the pressure on Samsung to innovate and bring new devices to market quickly.
Indeed, it’s all speculation at this point, but it’s based on reasonable assumptions and observations. As always, we will continue to monitor the situation and provide updates as soon as we receive more information about Samsung’s plans for the upcoming Galaxy Unpacked event and the release schedules for the products that will be unveiled at the event.