Google Subsidized the Price of Nexus 4 to $299 but LG not ready to do so?

Google Nexus 4

Phone House, a Spanish mobile phone retailer announced that it is suspending plans to sell Google’s new Nexus 4 after it learned that manufacturer LG is to sell the phone at a far higher price than Google is offering directly.

Now, Google is advertising LG Nexus 4 as being available on November 13 at price points of €299 for the 8GB model and €349 for the 16GB model. But Phone House’s Facebook page says that LG will offer the device with a recommended retail price of €599. Although the retailer doesn’t say which model it’s referring to, the price isn’t exactly competitive when compared with buying directly via Google Play Store.

LG Nexus 4

The Nexus 4 device features a 1.5GHz Quad-Core Snapdragon S4 Processor, 8-megapixel camera with LED flash,12 hours talk time battery, weighs around 139g, and Android 4.2 Jelly Bean. It also has a beautiful IPS display. Well if you see this high end device would have easily priced way above $299 for the 8GB Model from LG itself.

TheNextWeb also reported that now LG is selling the Nexus 4 to retailers in Europe for €599 ($766) which is €300 ($384) more than what Google’s offering for the device on its Google Play store. It seems obvious that Google is subsidizing the Nexus 4. Moreover Google’s Android development director also pointed out that the Nexus flagship is for countering overpriced and underpowered devices in the market.

Now in UK, Carphone WareHouse is still offering the Nexus 4 on contract at a range of price points from free to £219 on contract.

Via: TheNextWeb

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