Today, Mark Zuckerberg, the CEO of Meta, has announced the official release of Meta Verified on both Instagram and Facebook in the United States. On the web, the cost of the service is $11.99 per month, while on mobile it is $14.99 per month.
This is a subscription-based service, which was initially launched in Australia and New Zealand last month, provides users the opportunity to acquire the coveted blue verification badge on their Instagram and Facebook accounts for a recurring monthly fee.
As mentioned earlier, users who sign up for the Meta Verified service on the web will be charged $11.99 per month, while those who use the mobile app store version will need to pay $14.99 per month. It’s worth noting that the web version only offers users the option to obtain a blue checkmark for their Facebook accounts, while the mobile version includes verification for both Facebook and Instagram.
Along with the verification badge, the service offers additional features such as “proactive impersonation protection,” direct access to customer support, access to exclusive stickers, and a monthly allotment of 100 Stars on Facebook for showing support to other creators.
Meta’s verification program differs from Twitter Blue. To utilize the Meta Verified service, users must be 18 years or older and go through a verification process that requires a photo ID. Additionally, two-factor authentication must be enabled for the account. It’s worth noting that if a user chooses to change their profile name, photo, username, or date of birth after using Meta Verified, they will have to repeat the verification process.
In contrast to Australia and New Zealand, users of Meta Verified in the US will not experience an instant boost in visibility in some areas of the apps. According to a representative of Meta, the company intends to take the necessary time to better understand the value of this feature and obtain feedback from users before considering expansion outside of Australia and New Zealand. While continuing to test the program, Meta plans to explore other potential features that could be added to the Verified service.
How to get Meta Verified service
For users in the United States who wish to begin using Meta Verified, they can start by navigating to their account settings on either Instagram or Facebook and selecting the “Accounts Center” option. If the paid verification service is available for the account, users will notice a prompt reading “Meta Verified available” under their name and profile picture. After selecting this option, users can add a payment method, proceed with the verification process, and voila – their account is now verified.
Users who have already acquired the verification badge on Instagram and Facebook will not be obligated to pay for Meta Verified in the future, unless Meta decides to phase out the “legacy” verification badges. Until then, these users can continue to enjoy the benefits of being verified without any additional charges.