Earlier November, RIM which is popularly known as the developer of BlackBerry smartphones and handsets, announced that they will introduce most awaited latest mobile operating system of BlackBerry mobile devices called Blackberry 10 on January 30, 2013 along with two smartphones running this Operating System. Again, we heard a week ago that slightly later than the expected date, RIM will launch the platform in the first quarter and its first two Blackberry smartphones won’t launch until March and June respectively.
Today, in an interview in Forbes (American business magazine) with Frank Boulben, RIM’s CMO has stated that as for the BlackBerry 10 marketing strategy, first people is to start with “influencers” or celebrities to help spread the world. He further stated that the public will need to be educated on “what the device is capable of, that is a fundamental aspect.” Boulben claims that more than 70000 apps will be available at BlackBerry 10 launch and will have one of the best in class browser in parallel to iOS and Android.
But some analysts claimed back in November that RIM’s upcoming operating system, BlackBerry 10 could be DOA (Dead on Arrival) stating that BB10 has an unfamiliar user interface, a lack of compatible technology, and few software applications. So, it’s hard to say how many of those users will still be there when BB10 is finally launched.
Recently, we heard that AT&T and T-Mobile will carry the first BlackBerry 10 smartphone some time in March but Verizon and Sprint will launch in May. In addition to these carriers, the BlackBerry 10 devices will be available in different carriers because new BlackBerry 10 smartphones were being tested by 50 phone carriers around the world back in November.